Creative catalogue design and production for specialist B2B promotional gifts supplier SPS Continue reading
SPS Group
The SPS Group was established over two decades ago and is one of the UK’s leading manufacturers and importers of promotional merchandise. SPS required a new Promotional Gift catalogue for 2012 so they briefed to produce a slick, business-to-business merchandise catalogue that would expertly organise and showcase a vast array of products and effectively drive sales off the page.
We devised a new page-by-page categorisation system to create a more navigable book that let the products speak for themselves. With the combined efforts of our artworks and photographic teams we produced imagery, copy and page layouts for the 184-page catalogue. We also designed four alternate covers to help them drive sales in different sectors.
Creative Concept / Pagination Planning
Design / Copywriting Campaign
Photography / Artwork
Design / Copywriting Campaign
Photography / Artwork
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