Shop Direct Group is the UK’s largest home shopping retailer. Selling hundreds of leading brands and thousands of products across print publications and ecommerce websites, Shop Direct relies on high quality imagery to drive sales off the page. We organised the logistics and transport for equipment and models respectively.
We then shot the entire brand wrap imagery for the Littlewoods Spring/Summer catalogue on location in Cape Town. The imagery was used for the front cover, intro pages and divider pages, and effectively captured the Littlewoods brand personality on the page. Family, fun and value in the sun was the winning formula and Littlewoods were very pleased with the results.