‘Locks, Rock & Load’ social media campaign to launch new brand ambassador Emma Willis Continue reading
Regis UK
Regis UK are the flagship brand of US-based Regis Corporation, the largest salon company in the world. Regis UK have been a client since 2009, during which time we have been instrumental in redeveloping their brand identity, providing creative direction and collateral for their marketing campaigns in store and online. Regis UK briefed us to devise a campaign to coincide with the unveiling of TV presenter Emma Willis as their new brand ambassador in order to raise awareness and drive engagement.
The ‘Locks, Rock & Load’ Facebook competition neatly dovetailed with the in-salon promotion of the Emma Willis ‘Re:veal’ campaign and was the first integrated campaign of its kind to be implemented by a hair salon. The innovative and interactive nature of the competition also delivered a unique way for Regis UK to engage with a substantial online audience and generated a considerable amount of press for the brand.
Campaign Concept / Photography
Video / Social Media Campaign
Salon Promotions
Video / Social Media Campaign
Salon Promotions
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