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Photolink Creative Group

The Old School House, Thirsk Street,
Manchester, M12 6PN, UK

Charles Haworth - Business Development
t: +44 (0)161 273 7551
e info@photolink.co.uk

Manchester Office Registration Information
Registered Name: Photolink Creative Group Ltd
Registered Address: The Old School House, Thirsk Street, Manchester, M12 6PN
Company Number: 121102

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Work

Strategy and photography for the online relaunch of the Pony ‘Product of New York’ brand in the UK Continue reading →

Pony

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Pony is one of the most popular brands to come out of New York. They briefed us to capture the hearts and minds of the people this side of the pond with a re-launch of the Product of New York brand online. Referencing Milton Glaser’s iconic ‘I Love New York’ logo, we created a graphic touch point for the website that inextricably linked the brand with the city.

We then devised an online strategy that would effectively target and engage the Pony consumer. Enlisting the help of cultural brand ambassadors who would convey the cultural, visual and musical vibe of the Big Apple, we created the mechanics for innovative retail theatre online.

Graphic Identity / Website Concept
Research / Brand Concept
Product Video / Tone of Voice
Product Photography

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