Season ticket promotion and kit launch campaign for Nottingham Forest FC Continue reading
Nottingham Forest
Before the launch of their 2011/12 kit and training range, Nottingham Forest commissioned us to carry core retail creative across onto their forthcoming season ticket campaign in print and online. The ‘Paint the City Red’ mailer and website creative was intended to stir emotion and build excitement among the Forest faithful in anticipation of the coming season, as well as drive sales in store and online.
It did, making a substantial impact on online sales and footfall to the stores. Thanks to the production of seamless creative branding across the mailer, website and in store elements (including window graphics, swing tickets and point of sale) we also scored a first: we had successfully fused sports retailer Kitbag’s retail operation at Nottingham Forest with the club’s season ticket/kit launch campaign.
Campaign / Design
Photography / Mailers
Literature / Store Graphics
Photography / Mailers
Literature / Store Graphics
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