Multi-channel kit launch campaign for Manchester City 2011/12 home and away kits Continue reading
Manchester City FC for Kitbag
Kitbag are official retail partner for Manchester City FC. They were launching the club’s new Umbro-designed 2011/12 Home and Away kit and wanted to drive pre orders of the kit in store and online. Kitbag briefed us to create promotional window graphics and dynamic content and video for Manchester City FC’s in store screens as well as reach out to the fans with some compelling direct marketing.
With an eye on an extensive database of season ticket holders, we designed a mailer to capture the hearts and minds of the City faithful at home. It showcased excellent Umbro imagery featuring Manchester City’s key players – a shoot that we filmed to create extra content for the marketing drive. The consistency of branding we brought to every piece of marketing, across every promotional channel created a call to action that had a significant impact on pre-orders and sales.
Video / Mailers
Campaign / Digital
Design / Photography
Store Graphics / Digital Screens
Campaign / Digital
Design / Photography
Store Graphics / Digital Screens
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