Little Black Dress is Photolink’s very own ecommerce start-up and labour of love for our in-house digital team. Littleblackdress.co.uk drop ships fashion from well-known high street and emerging fashion brands, serves as an affiliate window for independent designers and retailers, and contains up-to-the-minute fashion editorial. Within a short space of time it already exhibits the same dynamic multitasking brand DNA as its mother brand.
Prior to the launch of the site in 2011, we coordinated an exclusive photographic shoot in our studios to capture the spirit of the iconic Little Black Dress and position the brand as the definitive destination for high end women’s fashion online. We flew Miami-based model Mala Brya over for the one-day shoot and enlisted the photographic talents of Rachell Smith and videographer Mark Gleinster.