Full digital strategy, creative direction, design and build for LBD online magazine and store Continue reading
Little Black Dress
Little Black Dress is Photolink’s first ecommerce start-up. Littleblackdress.co.uk is a dynamic brand shop for well-known high street and emerging fashion brands, an affiliate window for the established and independent designers, and an up-to-the-minute online fashion magazine. Little Black Dress is also bona fide business within a business. It has been a chance for our digital, social media and editorial teams to strategise, build and maintain a dynamic retail brand and website from the ground up.
Executing end-to-end digital strategy has allowed us to fully understand the mechanics of an online trading platform – functionality through to fulfilment – and hone our digital marketing skills to effectively build awareness and drive sales. The creation of dynamic video and editorial content has also allowed us to create a truly entertaining and engaging ecommerce brand.
Digital Strategy / Web Design / Build
Copywriting / Photography
Video / Social Media
Copywriting / Photography
Video / Social Media
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