Retail store opening and kit launch campaign for Leicester Tigers rugby club Continue reading
Leicester Tigers for Kitbag
Kitbag manages the retail operations for some of the UK’s biggest football and rugby clubs inlcuding Everton FC, Manchester City FC and Leicester Tigers. We work closely alongside Kitbag to develop presentations, pitches and supporting materials to cement these partnerships. With Leicester Tigers we were there from the start providing creative direction and producing marketing collateral for their store opening and kit launch.
We created a new retail brand identity for the store, conducting player photo shoots – on location and in our studios – to provide exciting new imagery for the kit launch campaign mailer and store launch graphics. The dovetailing campaigns show how copywriting, photographic art direction and layout design can effectively combine to convey the spirit of a high profile sports club, as well as have the power to engage fans in store and in print.
Campaign / Design
Photography / Mailers
Store Graphics / Swing Tickets
Photography / Mailers
Store Graphics / Swing Tickets
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