Creative catalogue design and production of football club official merchandise for sports retailer Kitbag Continue reading
Club Catalogues for Kitbag
Kitbag manages the retail operations for some of the UK’s biggest football clubs including Manchester United FC, Celtic FC, Manchester City FC and Everton FC. They also produce a range of club-specific catalogues to support the retail offering. Forming an integral part of the clubs’ multichannel retail architecture managed by Kitbag, these merchandise catalogues are a key driver of online sales.
We provide Kitbag with an end-to-end production service for these seven merchandise catalogues and ensure consistent branding across a key offline sales channel. Simultaneously project managing the entire process for each catalogue over a period of three months, we source models, coordinate photo shoots, write content, design and artwork page layouts, and help contribute to the ongoing success of Kitbag’s retail operations.
Creative Concept / Pagination Planning / Design
Copywriting / Art Direction
Photography / Artwork
Copywriting / Art Direction
Photography / Artwork
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