Kitbag.com is Europe’s leading online sports retailer. They produce event-focused merchandise brochures to support their online offer. In order to drive sales to their website and pop-up store during the World Cup, Kitbag.com asked us to design and produce a unique brochure. We were asked by Kitbag to produce and shoot Manchester band Kid British modelling Umbro’s Special Edition England range for the We Are World Cup 2010 brochure.
As with any effective brand ambassador shoot, we made sure the product and the personality shone through in equal measure. Dealing directly with Umbro, we developed the concept and shot the band playing an impromptu gig in our studios. The imagery was accompanied by an interview and added to a vibrant mix of football-oriented content in the final brochure.
Art Direction / Styling
Design / Artwork
Photography / Image Management
Remote Upload
[+] View Project
[+] More Projects