Campaign photography for the 2011 Joules Christmas clothing catalogue Continue reading
Joules
Launched in 1994, Joules is one of the UK’s leading multi-channel retailers. We’ve worked alongside Joules since 2009 producing still life fashion imagery for their mail order ‘catazine’ and ecommerce website. Our working relationship is based on trust; they trust us to maintain the integrity of their brand through quirky, high quality imagery and we trust their judgement completely.
Every still life product image we shot for their Christmas 2011 catazine was individually styled to fit both the seasonal theme and the brand identity. It’s a good example of how we can shoot seasonal products in a way that still captures the spirit of a brand. Joules relies on us to deliver this kind of attention to detail as it helps them sell products off the page and screen whatever time of the year.
Concept / Art Direction
Styling / Photography
Remote Approval / Image Management
Styling / Photography
Remote Approval / Image Management
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