JD Sports is one of the UK’s leading sports fashion retailers stocking limited edition and exclusive designs from all the major sportswear brands at stores throughout the country. They also have an exclusive range of women’s fitness wear under the brand name Pure. JD Sports briefed us to design and produce a 16-page magalogue to spread awareness and drive sales of the range as well as product from brands ASICS, adidas and Nike. They asked us to art direct and shoot the imagery too.
Shooting on location and in our studios we achieved the kind of aspirational imagery needed to inspire the female half of the nation to get fit in the New Year. And after capturing the garments in action, we shot more detailed imagery back in our studio on the same day. We designed the magalogue using a combination of this imagery and the retailer’s/brands’ product shots to create an engaging editorial feel throughout. The magalogue can be found in JD Sports stores throughout the country.