Passionata and Polaris seasonal campaigns for HCUK salons throughout the UK Continue reading
HCUK for Regis UK
HCUK belongs to the portfolio of hair care salons owned by Regis Corporation; the largest salon company in the world. HCUK have the strong reputation and aspirations of their owners to uphold. They briefed us to produce marketing collateral for two separate seasonal campaigns: Passionata and Polaris. The aim was to raise brand perception through a visual showcase of on-trend hair artistry.
We shot the two ‘looks’ on the same day. We also created a behind-the-scenes video specific to the Passionata campaign to give the client extra collateral for their YouTube channel. We handled everything from casting, styling and art direction through to post-production of images and video editing. The result was high-quality campaign and promotional imagery for use in print, online and in salon to help the brand continue to elevate its presence on the high street.
Press Advertising / Social Media Campaign
Art Direction / Photography
Video / Store Graphics
Art Direction / Photography
Video / Store Graphics
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