Brand strategy and development for Findel Education Resources group branding Continue reading
Findel Education Resources
Findel Education Resources has a brand portfolio that includes some of the biggest names in the educational supplies market. Looking to clarify the structure of this newly-formed group of brands, Findel briefed us to develop an overarching group brand identity and place each brand into a specialised product channel to make them more accessible.
We filtered the Findel Education Resources brands into three categories to simplify the structure. The categories we created – Findel Classroom, Findel School and Findel Specialist – helped define individual brand offerings and clarify the overarching Findel Education Resources brand.
Research / Range Segmentation
Graphic Design / Photography
Graphic Toolkit
Graphic Design / Photography
Graphic Toolkit
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