Sponsorship of the Euan Hankey Porsche for the British Touring Car Championships Continue reading
Ecko Unlimited for Focus
Part of Ecko Unlimited’s strategy to boost brand awareness in the UK involved signing a sponsorship deal with racing driver Euan Hankey. Before the ink dried, Ecko asked us to design an eye-catching livery for his Porsche Carrera. We were given two days. We crafted a bold livery of go-faster stripes and rhinos for his pillar-box red mean machine using CAD renderings and an approved graphic guidelines.
Working directly with Ecko brand managers and following their brand guidelines to the letter, we were able to translate their requirements onto the car (in under 24 hours) and ensured that not a minute of exposure was lost. Euan Hankey then showed he was just as good at high speeds winning the first two races of the Porsche Carrera Cup.
Concept / Graphic Design / Video
Artwork / Decal Production & Application
Artwork / Decal Production & Application
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