Bragard
Client
Bragard
Sector
Workwear Apparel
Expertise
Art Direction
Studio Fashion Photography
Location Fashion Photography
Photographic Production
Brochure Design
Catalogue Design
and Build
A trio of new product catalogues for pan-European HoReCa brand Bragard
Pan-European HoReCa (hotel, restaurant and catering) brand Bragard required three different catalogues to communicate to three different sets of clients. Hoteliers and restaurateurs, professional clients who want a premium supply of chef and hospitality wear, suppliers and distributors who use the catalogue as a sales tool, and individual customers who are interested in Bragard’s wider range of consumer-oriented product.
Using imagery we produced and shot on location across Europe and in our Manchester studios, we designed and built three catalogues bespoke to each audience; Bragard Pro, Catalogue Distributors and Prêt-à-Porter. Referencing the brand guidelines we created during the shoots and prior to the catalogue production, we were able to give Bragard’s three tiers of communication a separate voice with one overarching brand identity.
