Bragard

Client
Bragard

Sector
Workwear Apparel

Expertise
Art Direction
Studio Fashion Photography
Location Fashion Photography
Photographic Production
Brochure Design

  • Bragard
  • Bragard
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Catalogue Design
and Build

A trio of new product catalogues for pan-European HoReCa brand Bragard

Pan-European HoReCa (hotel, restaurant and catering) brand Bragard required three different catalogues to communicate to three different sets of clients. Hoteliers and restaurateurs, professional clients who want a premium supply of chef and hospitality wear, suppliers and distributors who use the catalogue as a sales tool, and individual customers who are interested in Bragard’s wider range of consumer-oriented product.

Using imagery we produced and shot on location across Europe and in our Manchester studios, we designed and built three catalogues bespoke to each audience; Bragard Pro, Catalogue Distributors and Prêt-à-Porter. Referencing the brand guidelines we created during the shoots and prior to the catalogue production, we were able to give Bragard’s three tiers of communication a separate voice with one overarching brand identity.