BANK Fashion is a well-established high street fashion retailer selling leading brands alongside their own up-and-coming labels. BANK required a 28-page Look Book to showcase their 2011 Autumn/Winter Collection at an exclusive media launch. We shot all the imagery for the Look Book over one day and filmed a behind-the-scenes video at the same time.
The Look Book ensured BANK Fashion made the right impression among the UK’s top fashion editors, and the video extended awareness of the collection online by featuring heavily on their social media channels and ecommerce site. From model sourcing, shooting and filming through to artworking, repro and production, the project was completed entirely in-house.