We have been designing and producing pages of the Argos catalogue since 2004. Over time we have increased the creative services we provide for them beyond just catalogue production. As they continue to evolve as a retailer, expanding their activities online and reacting to advances in digital technology among consumers, we now provide a number of creative services to including online video production, app content as well as shoot management and art direction.
To launch former Spice Girl Emma Bunton’s latest clothing range and announce Argos’ first foray into fashion retail, we produced and art directed this photo shoot in keeping with their country garden (girls) and street style (boys) brief. Emma’s two sons Tate and Beau feature heavily across the Spring/Summer imagery which now signpost the range in the latest issue of the catalogue, in store and online.