Artwork production, creative development and brand imagery for the Argos ‘Big Book’ Continue reading
Argos
Since launching in 1973, the Argos catalogue has become an integral part of British consumer culture. Over 18 million UK households are said to own a copy at any one time. In 2004 we were given the brief to produce a book of brand imagery and design clean and accurate pages for 21 different product ranges for both editions of the bi-annual catalogue. We continue to design and produce over 1000 pages for the two Argos catalogues annually
Our guidelines on brand imagery continue to strengthen the retailer’s primary sales channel, helping them to communicate a vast array of product information and improving the purchase journey through intuitive design. Up-to-the minute account management of artworking teams both here in Manchester and Mumbai ensure that we provide Argos with a complete catalogue production service that is second to none.
Artwork / Creative Development
Art Direction / Shoot Production
Photography
Art Direction / Shoot Production
Photography
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