Kitbag.com is Europe’s leading online sports retailer. In order to drive sales to their website and pop-up store during the World Cup, Kitbag briefed us to design and produce a unique brochure. The ‘We Are World Cup 2010′ brochure was built to carry the excitement and every Kitbag product to the fans. We were also asked to produce and shoot imagery for Adidas Originals.
Dealing directly with Adidas brand managers, we shot on location around Manchester on the proviso we make it look as much like New York as possible. After distribution to a database of over 120,000 registered Kitbag.com customers there was an immediate spike in sales of the Adidas Originals range.