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Product Video – Multiple channels and new technologies have heightened consumer expectations of the best possible shopping experience online, on tablets and on mobile. Shoppers now want to ‘kick the tyres’ before they make a decision. They want to turn a product around, explore its functionality, see it being used, get closer.

By producing concise, emotive and informative videos of key products, we give our clients the power to provide customers with the shopping experience they demand. By answering questions, demonstrating functionality and inspiring lifestyle choices – product video creates a dynamic showcase of the product. There is no question that well produced product videos give online retailers the edge over the competition.

Catwalk Video – Fashion consumers increasingly demand online shopping experiences that measure up to browsing the latest collections on the high street. They want to see garments move, see how they fall, how they fit. They want to look at them from every angle, just as they would in store.

Our industry-leading catwalk video solutions allow fashion retailers to offer this level of service online. With cost-effective content that gives consumers the opportunity to see collections on a model on the runway, and up close in detail, we create the experience that customers crave. There is no substitute for catwalk video on fashion retail sites and the proof is in increased customer satisfaction levels, higher conversion rates and an overall reduction in returns.

Behind the Scenes – By taking their customers behind the scenes, retailers effectively invite them into exclusive areas of their business while entertaining them at the same time. This kind of inclusive content not only engages existing consumers but generates further interest by starting conversations around the brand and product.

Many of our clients are now recognising the power of behind the scenes videos, especially as we’ve formulated such a cost-effective method of shooting and producing them, without the need for any additional shoot time. Working in parallel with our main photo crew, the behind the scenes video team capture all their valuable footage as the shoot is taking place. Same timescale, twice the content.

Brand Advocacy –The way people shop has changed forever. With purchasing decisions increasingly influenced by online research, control now rests firmly in the hands of the consumer. As the rise of online rating and review content allows consumers to build a case for or against specific brands or products, retailers are being forced to seriously raise the bar with their marketing.

Brand advocate videos are proving a very effective way of doing this, helping retailers regain the hearts and minds of their consumers by giving them a voice and broadcasting genuine endorsement from real-life customers and end users. Produced by our photographic team – from storyboard to shooting, editing to uploading – these videos can quickly become some of your most effective and cost-efficient marketing content.