This is Photolink Creative
Design / Digital / Social
- Creative Direction
- Brand Identity
- Ad Campaigns
- Creative Catalogue Production
- Print Ready Artwork
- Direct Mail Design
- Quality Control
- Web Design & Development
- Content Provision
- Social Media
- Online Marketing
To gain real recognition and to truly embed themselves in the consumer psyche, brands must be consistent across all consumer touch points; both visually and verbally. A successful brand must have a creative handwriting that is applied to everything it does and says; a unified voice that everyone hears.
At Photolink we pride ourselves in our ability to achieve this creative handwriting, this unified voice, for our clients. Through strategic planning and creative direction, experienced team members direct and manage the communication of individual brands across every channel, ensuring that all content created is on brand and on message. Our clients’ brands are as important to us as they are to them.
The idea that a brand identity is just a smart logo and a punchy slogan is not just outmoded; it was never actually true in the first place. Think about the brands that really mean something to you. These are the brands that engage with you and involve you in their story. Brands that have personality. Brands you can instantly relate to.
For a brand to achieve this kind of status requires a good product and excellent service. It also demands a story; a personality that consumers grow to love and want to be involved with. We believe in using design, intelligent copy and high-quality content, syndicated and managed across all brand communication, to create recognition and build the personality of every brand identity we develop.
Walk into a room full of ad agency executives, directors and administrators and two things are for certain. One, you’ll have to pay handsomely for the privilege of their company and, two, you’ll almost certainly not be talking to the people who’ll be creating your campaign. This isn’t the way a creative project should start.
At Photolink an experienced creative team work directly with you from the very start, listening hard to your aims and getting right to the root of your brand and your offer from the outset. As well as saving you valuable time and money, this no-nonsense approach allows us to gain a full understanding of you and your target audience, before creating agile and effective campaigns that get straight to the point – and deliver a real return on your investment.
Effective communication is the lifeblood of any brand. Whether we’re talking internal communication between people, departments and teams, or customer facing communication focused upon raising brand awareness and strengthening the brand experience – it is essential to find the right words for the job.
Whether it’s creating a complete brand language, developing the brand tone of voice, or simply providing consumers with the detailed information they need to make the right purchasing decision, our copywriting services make it possibe to find those important words. Working closely with designers, art directors, stylists and photographers, the copy they create instantly becomes intrinsic to the consumer experience.
It’s hard to find a more effective sales tool than a well-produced catalogue. The fact that the most successful retailers are now recognising the power of catalogues, to generate sales off the page and drive traffic online and footfall to stores, makes them more important than ever.
The real skill lies in creating catalogues that are integral to the overall brand and shopping experience. And that’s where we come in. So much more than simply illustrated price lists, the award-winning catalogues we produce are proven to engage consumers on every level, increase sales across every channel and have a significant positive impact on commercial results
The production of high-quality finished artwork can often be undervalued in the creative industry, but this is never the case at Photolink. We treat artwork like the precise science it is, because without it, all of the hard work invested in big ideas and striking images would be wasted.
Brand understanding, attention to detail and experienced production management means that our teams in Manchester and Mumbai combine seamlessly to offer an artwork service that is second to none. Punctual, accurate and cost-effective, our remote approval and file management system also allows clients to view work in progress, and printers to receive files that are ready for press.
As we become exposed to more and more brand communication, promotions and campaigns it becomes increasingly important to stand out from the crowd. Investment in direct mail can be completely wasted if all it does is simply add to the mass of material that we – as consumers – already receive.
By investing in the innovative, impactful, intelligent and relevant direct mail campaigns Photolink has a proven track record in producing, you will see effective and measurable results that increase brand visibility, acquire new customers and drive sales across every channel. Our direct mail design demands consumer attention and effectively drives the message home.
Competition for consumer attention is growing fiercer as we move into a further period of economic uncertainty. This has created a need for retailers to ‘get there first’ and for everything to be published faster than ever before. Catalogue pages, direct mail material, campaign collateral – retailers need it yesterday.
Part of our role is of course to make sure delivery is as close to yesterday as possible, but we also appreciate that speed is nothing without accuracy. That is why we have always considered quality control to be a critical stage of our artwork production process. In both Manchester and Mumbai, we have experienced people who dedicate their time completely to ensuring that the work we produce is totally accurate and completely free from errors.
Like any high street store, the look and feel of an ecommerce site will say a lot about a brand. Good or bad. If the shopping experience is complicated or uninspiring online, and customer service is an afterthought, people will go elsewhere in a click and think twice about returning. Real world values now apply online and retailers need to deliver real experiences through ecommerce.
We design and build intuitive, user-friendly ecommerce sites for retailers that understand and enhance the customer experience. Adhering to best practice web guidelines, overseen by Prince2-qualified project managers and conceived by commercially-minded creatives, our bespoke or off-the-shelf ecommerce solutions make visitors want to spend more time and money with retail brands online.
Attracting people to an online store in the first place is obviously critical, but keeping them interested and informed about what you are offering once they are there is even more important. Consumer appetite for relevant content is almost insatiable, so brands and retailers must keep giving them what they want in order to remain at the forefront.
Interactive images, catwalk videos, behind the scenes insight, editorial content, blogs, promotions, news, the list of content possibilities online goes on. As an intrinsic part of our integrated service, the digital team at Photolink are able to work closely with writers, designers, photographers, bloggers and film makers, to create and apply the level of content that makes a significant difference – to both customer loyalty and the commercial bottom line.
One of marketing’s most potent weapons, social media enables brands to engage customers on a whole new level by understanding what appeals to them, listening to them and inviting them in to the conversation. Whether success means followers, sales or awareness, the key to achieving it lies in hyper-responsive reputation and relationship management. And being liked.
We not only oversee the day-to-day management of social media channels, we also develop content strategy and manage the creation and syndication of text, video or photographic content to attract the right audience and raise brand awareness. We have the knowledge, the creativity and the experience to devise a bespoke social media strategy to fit your business, as well as the capability to blend these into integrated campaigns which create a consistent multi-channel experience for your customer.
Online marketing has become a necessary addition to offline marketing in reaching customers across a tide of brand messages. Quick to deploy, cost-effective and measurable, online marketing is now essential artillery for brands. Used with traditional offline marketing it is proven to increase customer acquisition, brand awareness and drive sales. But only if it’s done correctly.
Our digital team understand online and offline marketing and marry the technical with the creative to produce effective strategies that integrate social media, online PR, search engine marketing and email shots to extend brand profiles online. They create campaigns that attract and entertain – that improve the searchability and sustainability of your online profile and achieve the results you want.