This is Photolink

Content Provision – Attracting people to an online store in the first place is obviously critical, but keeping them interested and informed about what you are offering once they are there is even more important. Consumer appetite for relevant content is almost insatiable, so brands and retailers must keep giving them what they want in order to remain at the forefront.

Interactive images, catwalk videos, behind the scenes insight, editorial content, blogs, promotions, news, the list of content possibilities online goes on. As an integral part of our integrated service, the digital team at Photolink are able to work closely with writers, designers, photographers, bloggers and film makers, to create and apply the level of content that makes a significant difference – to both customer loyalty and the commercial bottom line.

Social Media – One of marketing’s most potent weapons, social media enables brands to engage customers on a whole new level by understanding what appeals to them, listening to them and inviting them in to the conversation. Whether success means followers, sales or awareness, the key to achieving it lies in hyper-responsive reputation and relationship management. And being liked.

We not only oversee the day-to-day management of social media channels, they also develop content strategy and manage the creation and syndication of text, video or photographic content to attract the right audience and raise brand awareness. We have the knowledge, the creativity and the experience to devise a bespoke social media strategy to fit your business, as well as the capability to blend these into integrated campaigns which create a consistent multi-channel experience for your customer.

Online Marketing – Online marketing has become a necessary addition to offline marketing in reaching customers across a tide of brand messages. Quick to deploy, cost-effective and measurable, online marketing is now essential artillery for brands. Used with traditional offline marketing it is proven to increase customer acquisition, brand awareness and drive sales. But only if it’s done correctly.

Our digital team understand online and offline marketing and marry the technical with the creative to produce effective strategies that integrate social media, online PR, search engine marketing and email shots to extend brand profiles online. They create campaigns that attract and entertain – that improve the searchability and sustainability of your online profile and achieve the results you want.

Web Design & Development – Like any high street store, the look and feel of an ecommerce site will say a lot about a brand. Good or bad. If the shopping experience is complicated or uninspiring online, and customer service is an afterthought, people will go elsewhere in a click and think twice about returning. Real world values now apply online and retailers need to deliver real experiences through ecommerce.

We design and build intuitive, user-friendly ecommerce sites for retailers that understand and enhance the customer experience.
Adhering to best practice web guidelines, overseen by Prince2-qualified project managers and conceived by commercially-minded creatives, our bespoke or off-the-shelf ecommerce solutions make visitors want to spend more time and money with retail brands online.