This is Photolink

Creative Direction – To gain real recognition and to truly embed themselves in the consumer psyche, brands must be consistent across all consumer touch points; both visually and verbally. A successful brand must have a creative handwriting that is applied to everything it does and says; a unified voice that everyone hears.

At Photolink we pride ourselves in our ability to achieve this creative handwriting, this unified voice, for our clients. Through strategic planning and creative direction, experienced team members direct and manage the communication of individual brands across every channel, ensuring that all content created is on brand and on message. Our clients’ brands are as important to us as they are to them.

Brand Identity – The idea that a brand identity is just a smart logo and a punchy slogan is not just outmoded; it was never actually true in the first place. Think about the brands that really mean something to you. These are the brands that engage with you and involve you in their story. Brands that have personality. Brands you can instantly relate to.

For a brand to achieve this kind of status requires a good product and excellent service. It also demands a story; a personality that consumers grow to love and want to be involved with. We believe in using design, intelligent copy and high-quality content, syndicated and managed across all brand communication, to create recognition and build the personality of every brand identity we develop.

Ad Campaigns – Walk into a room full of ad agency executives, directors and administrators and two things are for certain. One, you’ll have to pay handsomely for the privilege of their company and, two, you’ll almost certainly not be talking to the people who’ll be creating your campaign. This isn’t the way a creative project should start.

At Photolink an experienced creative team work directly with you from the very start, listening hard to your aims and getting right to the root of your brand and your offer from the outset. As well as saving you valuable time and money, this no-nonsense approach allows us to gain a full understanding of you and your target audience, before creating agile and effective campaigns that get straight to the point – and deliver a real return on your investment.

Copywriting – Effective communication is the lifeblood of any brand. Whether we’re talking internal communication between people, departments and teams, or customer facing communication focused upon raising brand awareness and strengthening the brand experience – it is essential to find the right the right words for the job.

Whether it’s creating a complete brand language, developing the brand tone of voice, or simply providing consumers with the detailed information they need to make the right purchasing decision, our copywriters find those important words. Working closely with designers, art directors, stylists and photographers, the copy they create instantly becomes intrinsic to the consumer experience.