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Print catalogue design as part of the marketing mix

Never underestimate the power of print While digital is capturing headlines and budgets alike in on and offline retail, research shows the integration of print is having a very positive impact on in-store and online sales activity. This blog outlines the commercial motives for keeping print in the marketing mix. Print in an omni-channel world Shoppers now expect a wide choice of shopping...

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Great to meet you

By phone, by email, online and via social networks - fast, effective and ‘always on’ channels for making connections and communicating. However, most of us will readily admit that the strongest and longest lasting connections are usually made when we meet and interact with someone face-to-face. Being introduced to a brand is no different. Today saw the LBD Brand superbly brought to...

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Four principles for effective e-commerce photography

Increasingly competitive and with a greater expectation than ever to provide an outstanding shopping experience, online retail is a balancing act between creating awareness and driving quality traffic, and converting this traffic into customers. If one half is out of step, the cost of sale or the dreaded 'R' word - returns - can quickly and dramatically erode margins. With the...

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John Whalley talks Photography with Womenswear Buyer

Our Group Creative Director, John Whalley, known for his sharp taste in summery frocks – or is it superb industry insight? - has made a guest appearance in this month’s Womenswear Buyer, talking about the importance of high quality fashion and ecommerce photography. Interviewed alongside Lee Friend the pair talked about the value professional ecommerce photography adds to the fashion...

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The Heat is On! Photolinkers Run for Charity

Date: Sunday 18th May, 2014. Location: Manchester, England. Time: Midday. Weather: Baking. It's not very often you can fry an egg on the hood of a car in Manchester but with yesterday's vibrant rays you could probably have cooked a whole Sunday roast on the backseat. Whilst many of us were lapping up the sun in our gardens a few Photolinkers...

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Reinventing Retro

Three guesses at the coolest car of all time. The Jaguar E Type? Superb, but not quite. Aston Martin DB5? A strong contender, think again. The Cadillac Eldorado? Now you're out by miles. It is, arguably, the classic Mini Cooper. Could any other car slither and slide so sublimely through the streets of Turin in The Italian Job? It was like...

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Specialist Solutions for the Speedy Integrated Services Show 2014

Photolink client Speedy recently held their annual B2B show in Telford to great success. It was also the first Speedy Integrated Services Show for new CEO Mark Rogerson, who joined the company in November. Just like Speedy, Photolink has a fantastic reputation for delivering specialist solutions to its customers and so when Speedy required some creative work...

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Photolink India Says It With Silk

Working with a brand with a strong, trusted image and great ideas is always exciting, so our Photolink India team simply couldn't wait to work alongside Cadbury on their recent #sayitwithsilk online campaign. Creating unique and captivating online content requires something different - fresh and engaging ideas brought together by a highly talented visual and video team. Based around the concept...

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Rebecca Rae, Head of Social, at Pure London

Our Head of Social Rebecca Rae was down at the Kensington Olympia in London last week for Pure; the 'UK's definitive fashion trade show'. Not only was Rebecca there to take in the shows, exhibits and speakers, she herself gave an exclusive talk on the Spirit Catwalk titled, 'Read more

A Winning Review of the Photolink Year

So this is Christmas? And what have we done? Well, it’s probably best to start at the beginning...

WEB WINS 2013 started with the launch of our new all singing all dancing responsively built, content rich and action packed website. Built in house and filled with the best of our work across all creative disciplines, it signaled our ambition to push our...

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