This is Photolink

Creative Catalogue Production – It’s hard to find a more effective sales tool than a well-produced catalogue. The fact that the most successful retailers are now recognising the power of catalogues, to generate sales off the page and drive traffic online and footfall to stores, makes them more important than ever.

The real skill lies in creating catalogues that are integral to the overall brand and shopping experience. And that’s where we come in. So much more than simply illustrated price lists, the award-winning catalogues we produce are proven to engage consumers on every level, increase sales across every channel and have a significant positive impact on commercial results.

Print Ready Artwork – The production of high-quality finished artwork can often be undervalued in the creative industry, but this is never the case at Photolink. We treat artwork like the precise science it is, because without it, all of the hard work invested in big ideas and striking images would be wasted.

Brand understanding, attention to detail and experienced production management means that our teams in Manchester and Mumbai combine seamlessly to offer an artwork service that is second to none. Punctual, accurate and cost-effective, our remote approval and file management system also allows clients to view work in progress, and printers to receive files that are ready for press.

Direct Mail Design – As we become exposed to more and more brand communication, promotions and campaigns it becomes increasingly important to stand out from the crowd. Investment in direct mail can be completely wasted if all it does is simply add to the mass of material that we – as consumers – already receive.

By investing in the innovative, impactful, intelligent and relevant direct mail campaigns Photolink has a proven track record in producing, you will see effective and measurable results that increase brand visibility, acquire new customers and drive sales across every channel. Our direct mail design demands consumer attention and effectively drives the message home.

Quality Control – Competition for consumer attention is growing fiercer as we move into a further period of economic uncertainty. This has created a need for retailers to ‘get there first’ and for everything to be published faster than ever before. Catalogue pages, direct mail material, campaign collateral – retailers need it yesterday.

Part of our role is of course to make sure delivery is as close to yesterday as possible, but we also appreciate that speed is nothing without accuracy. That is why we have always considered quality control to be a critical stage of our artwork production process. In both Manchester and Mumbai, we have experienced people who dedicate their time completely to ensuring that the work we produce is totally accurate and completely free from errors.