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Creating a new retail experience for MCFC’s CityStore

On Sunday 22nd May 2011, Manchester City secured their place in the Champions League group stage for the first time in their history. It also marked a new era for the club’s stadium store which was to undergo a dramatic transformation implemented by their new retail partner Kitbag – Europe’s leading online sports retailer.

As Kitbag’s official creative partner, Photolink created...

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Chocolate revamp the Rajasthan Royals

Chocolate, Photolink’s design and digital arm based in India, has been recruited by Indian Premier League (IPL) cricket team Rajasthan Royals to be its creative partner. This exciting new partnership will see Chocolate build on the existing Rajasthan Royals brand and sharpen up its digital presence.

Chocolate have already been managing the Rajasthan Royals' entire online presence, and busy redeveloping...

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The University of Salford paint it black

Graduates from the University of Salford gave the fashion industry reason to take note with a boundary breaking end of year show. Taking over Umbro's design studios on Manchester’s Dale Street, the students from the BA (Hons) Fashion course put on a virtual catwalk which saw their collections broadcast on two huge video screens and downloadable via iPhone/iPad...

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Design inspiration from the University of Salford

Photolink’s Creative Director John Whalley was recently invited to join a panel of industry experts at a debate held by third-year students from the University of Salford. The graduating students from BA Design Futures and BA Design Management for the Creative Industries courses had organised the event at Dukes92 as part of their final year project to help them gain...

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Photolink 5-a-side team get up for the cup

The thrills and spills of the Champion’s League Final paled into insignificance this Bank Holiday weekend as Manchester’s digital and creative agencies did battle at the Powerleague in Ardwick for the annual Creative Cup. The charity 5-a-side tournament, which helps raise money for St Ann's Hospice, had a slimmer roster of teams than previous years due to Saturday...

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