December 29th 2010

The Chic Geek Photoshoot

By Joanna Halton

Photolink Creative Group recently shot and produced these fantastic images for The Chic Geek, an online magazine that offers the definitive guide to men's fashion and style.

You can find more details here on the Chic Geek website.

Photolink's still life photographic team in Manchester manage commercial shoots for numerous clients, spanning fashion, accessories, beauty, homewares and gifts. To find out more about our still life, studio and commercial photography services, visit the photographic services section of our website.

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News, Photographic, Production

December 24th 2010

Getting Creative with WGSN

By Joanna Halton

Photolink Creative Group are delighted to have joined WGSN, the leading online trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries.

WGSN's 150-strong editorial and design staff, noted for its significant industry experience, continually travels the globe to deliver insight and creative inspiration, real-time retail coverage, seasonal trend analysis, consumer research and business information. Complemented by a worldwide network of expert freelance analysts, researchers and journalists, our content staff is the hallmark of WGSN and the foundation of its status as the foremost provider of strategic information.

Photolink will be using the creative resource to help clients achieve the most from their visual marketing strategies and photographic art direction.

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News, Other

December 23rd 2010

Dancing with Davina: The Video

By Joanna Halton

Following on from our original Dancing with Davina blog post back in October, Sky have now released this video promoting the new series of Got To Dance before it starts in January 2011....

Photolink Art Director Carly Brook was Fashion Director on the commercial for Sky TV. Visit the Got To Dance website for further details and behind the scenes footage.

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News, Production

December 22nd 2010

Merry Christmas from Photolink Creative Group

By Joanna Halton

Please click here for a Christmas greeting from the Photolink team!

We'd like to wish all of our clients, suppliers and contacts a fantastic festive season and all the best for the coming year!

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News, Other

December 22nd 2010

Back to basics with John Lewis

By Joanna Halton

Photolink client John Lewis recently commissioned our photographic team to shoot its new Basic Deluxe collection of t-shirts, cardigans and tops.

The concept of Basic Deluxe is all about those key knitwear essentials everyone needs, but in luxurious fabrics like merino and angora wool and silk.

Photolink's video production unit also filmed and edited a behind the scenes video of the photo shoot featuring Jo Hamilton - Online Buying Manager for johnlewis.com - showing the attention to detail in the photography, and what goes on behind the scenes.

Basic Deluxe is exclusive to John Lewis and only available online - take a look at the collection (and view the video) here on johnlewis.com .

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News, Photographic, Production

December 21st 2010

Getting Social with Regis Salons!

By Joanna Halton

Photolink Creative Group has won two new social media accounts for national hairdressing chains Regis and HCUK.

Activity for both brands will include social media monitoring, multimedia content production, blogger relations and Facebook channel management. Photolink's digital team has also designed and built blogs for each brand:

Visit the Regis Salons UK Blog

Visit the HCUK Hair Blog

Regis has 153 salons in the UK whilst HCUK operates 24. Both chains are owned by US-based Regis Corp, which is the world's largest salon operator with 13,000 locations globally.

Jenny Smith, Brand Manager at Regis said 'We've been looking at developing our social media channels for some time but needed to find the right creative partner able to handle the media production elements as well as implementation and strategy. Photolink's integrated approach to social media marketing was therefore perfect for our requirements.'

Photolink's social media divison was formed in Spring 2010 with the appointment of Russell Hirst to head up the team. The division has already secured the global social media account for Kitbag.com and the UK activity for corporate work wear provider Simon Jersey.

Russell said 'I'm delighted to be working with both Regis and HCUK on their first forays into social media - with their extensive high street presence and audience demographics social marketing has the power to work tremendously well for both businesses.

As a retail specialist we're now able to handle the entire communications process under one roof, from product photography and video through to catalogue production, website build, SEO, email marketing and increasingly social marketing too.'

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Digital, News

December 17th 2010

England Rugby Players Photo Shoot

By Joanna Halton

Photolink Creative Group recently art directed and produced this shoot with players from the England Rugby squad for RFU Direct at the iconic Twickenham Stadium, which is currently celebrating its centenary.

Featuring Chris Ashton, Riki Flutey and Dominic Waldouck from the England team, here are just a few of the fantastic shots taken on the day.

The images are featured in the latest edition of the Rugby Football Union's merchandise brochure.

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News, Photographic, Production

December 16th 2010

It’s a Photolink Christmas!

By Joanna Halton

Adam, a member of Photolink's multi-talented front of house team, has created this marvellous festive display at Photolink HQ today!

So if you're paying us a visit over the coming week then you're in for a visual spectacular!

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News, Other

December 16th 2010

London Calling…

By Joanna Halton

Photolink Creative Group have recently taken up residence in London, with a new office at Ladbroke Hall.

Located in North Kensington, the new office is just five minutes walk from the Portobello Road market and a ten minute cab ride from Paddington Station.

With several major clients headquartered in the city, our new London base will act as a satellite office to complement our existing offices in Manchester and Mumbai.

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News, Other

December 15th 2010

What a cheek… the latest additions at Photolink HQ!

By Joanna Halton

We've taken delivery of some very special chairs here at Photolink Creative Group recently...

Designed by Fabio Novembre, the chairs were created using a three-dimensional scan of two plaster sculptures; one female, one male.

These 'Casamania' chairs are an evolution of the hermaphroditic 'Panton' chair, declined into the harmony of the two sexes. In the words of Fabio himself, they "assume sculpted forms like naked models of seduction...but they feel no shame".

Blimey Fabio, you got that right!

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News, Other